Published Friday 16th October 2026
Glencolmcille Folk Village, Oideas Gael and Hanna Hats were just three of the locations featured during the historic live broadcast of the flagship American morning show – NBC’s Today Show which was broadcast on Friday 16th October from Kenmare in County Kerry.
The popular television programme brought all 4 hours of its daily show to Ireland in a first for the broadcaster in almost 75 years of the show.
The Chief International Correspondent for NBC’s Today Show Keir Simmons visited Donegal recently to film the pre-recorded segments which were aired during the show. The 3 Donegal businesses featured in a segment called Inside Ireland’s Rich History which you can watch below.
A longer piece featuring Glencolmcille Folk Village, Oideas Gael and Hanna Hats was shared on Keir Simmons’ Instagram account.
Inside Ireland's Rich History piece - NBC Today Show
Donegal’s own Eric Roberts also got in on the action as he broadcast live on Ireland AM where he interviewed show hosts Carson Daly and Al Roker.
Eric Roberts on Ireland AM interviews Carson Daly and Al Roker
The broadcast was made possible by Tourism Ireland. Markets and Partnerships Director there, Siobhan McManamy, speaking on RTE News on Friday said that they expected around 20 million people would see the live broadcast on television across the United States with at least another 30 million expected to see clips and images on social media. The show itself has 5.6 million followers on Instagram and 8.9 million followers on Facebook.


Some images captured during filming at Glencolmcille Folk Village and Hanna Hats recently.
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The popular television programme brought all 4 hours of its daily show to Ireland in a first for the broadcaster in almost 75 years of the show. The Chief International Correspondent for NBC\'s Today Show Keir Simmons visited Donegal recently to film the pre-recorded segments which were aired during the show. The 3 Donegal businesses featured in a segment called Inside Ireland\'s Rich History which you can watch below. A longer piece featuring Glencolmcille Folk Village, Oideas Gael and Hanna Hats was shared on Keir Simmons\' Instagram account.Donegal\'s own Eric Roberts also got in on the action as he broadcast live on Ireland AM where he interviewed show hosts Carson Daly and Al Roker.
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